Hey guys, sorry I didn’t realize this had posted. I was still editing the draft and just now finished cleaning it up only to find it went live last night (damn!). Here are some of the numbers (extracted from an email Alan sent me summarizing the results):
“To get one person in the US to pledge to go vegetarian and order a VSG it usually takes $5-$8 but in this trial we were able to get VSG orders for an average of only $2.65. This means that 2-3x more people ordered a VSG than if we were to target the general US population with the same amount of advertising dollars...Below are the detailed results of the ads that we ran. The two most important stats for us are (1) 756 people ordered a VSG and were subscribed to our 12-part email series about eating veg, and (2) 157,512 people saw one of our pro-veg ads in their Facebook Newsfeed...
157,512 people saw one of our pro-veg ads
1,571 people clicked on the ad and read more about eating vegetarian on our landing page
756 people ordered a Veg Starter Guide and were subscribed to our 12-part email series about eating veg
941 people liked MFA on Facebook and will now see our posts about veg eating
286 people shared one of the ads reaching even more people”
Hey guys, sorry I didn’t realize this had posted. I was still editing the draft and just now finished cleaning it up only to find it went live last night (damn!). Here are some of the numbers (extracted from an email Alan sent me summarizing the results):
“To get one person in the US to pledge to go vegetarian and order a VSG it usually takes $5-$8 but in this trial we were able to get VSG orders for an average of only $2.65. This means that 2-3x more people ordered a VSG than if we were to target the general US population with the same amount of advertising dollars...Below are the detailed results of the ads that we ran. The two most important stats for us are (1) 756 people ordered a VSG and were subscribed to our 12-part email series about eating veg, and (2) 157,512 people saw one of our pro-veg ads in their Facebook Newsfeed...
157,512 people saw one of our pro-veg ads
1,571 people clicked on the ad and read more about eating vegetarian on our landing page
756 people ordered a Veg Starter Guide and were subscribed to our 12-part email series about eating veg
941 people liked MFA on Facebook and will now see our posts about veg eating
286 people shared one of the ads reaching even more people”