Thanks for posting! That sounds very promising. Could you maybe look into why the images are not displayed? And are the details of the study documented somewhere? Thanks!
I’ll second the request for details. Especially within EA, it’s pretty important to provide details (study plan, hopefully a pre-registration of the proposed analysis, the analysis itself, raw data, etc.) when mentioning study results like this.
Nick wrote up a pre-study plan that I can send your way if you (or anyone else) would like to see it. Really though, it was a pretty simple study. We targeted people who liked one or more of the following terms / pages (below) with ads encouraging them to give eating veg another shot. But definitely let me know if you have any specific questions and Alan or I can get you the details. As an aside, can you confirm for me that the images are showing up now?
The only reason I wouldn’t put that document out publicly is because it wasn’t written for wide release, so maybe Nick would want to clean it up before having it shared around. I know I usually spend more time polishing the look and language of a document that I intend to be passed around publicly. But that is the only reason, we’re definitely happy to share any details people are interested in.
Hey guys, sorry I didn’t realize this had posted. I was still editing the draft and just now finished cleaning it up only to find it went live last night (damn!). Here are some of the numbers (extracted from an email Alan sent me summarizing the results):
“To get one person in the US to pledge to go vegetarian and order a VSG it usually takes $5-$8 but in this trial we were able to get VSG orders for an average of only $2.65. This means that 2-3x more people ordered a VSG than if we were to target the general US population with the same amount of advertising dollars...Below are the detailed results of the ads that we ran. The two most important stats for us are (1) 756 people ordered a VSG and were subscribed to our 12-part email series about eating veg, and (2) 157,512 people saw one of our pro-veg ads in their Facebook Newsfeed...
157,512 people saw one of our pro-veg ads
1,571 people clicked on the ad and read more about eating vegetarian on our landing page
756 people ordered a Veg Starter Guide and were subscribed to our 12-part email series about eating veg
941 people liked MFA on Facebook and will now see our posts about veg eating
286 people shared one of the ads reaching even more people”
Thanks for posting! That sounds very promising. Could you maybe look into why the images are not displayed? And are the details of the study documented somewhere? Thanks!
I’ll second the request for details. Especially within EA, it’s pretty important to provide details (study plan, hopefully a pre-registration of the proposed analysis, the analysis itself, raw data, etc.) when mentioning study results like this.
Nick wrote up a pre-study plan that I can send your way if you (or anyone else) would like to see it. Really though, it was a pretty simple study. We targeted people who liked one or more of the following terms / pages (below) with ads encouraging them to give eating veg another shot. But definitely let me know if you have any specific questions and Alan or I can get you the details. As an aside, can you confirm for me that the images are showing up now?
Terms used to target study audience:
Vegetarianism
Vegetarian Cuisine
Lacto Vegetarianism
Ovo-lacto Vegetarianism
Semi-vegetarianism
Flexitarianism
Vegetarian Times
VegNews
Image is not showing up for me still.
Is there any reason to share those details privately instead of being transparent in public?
Thanks for letting us know about this study!
The only reason I wouldn’t put that document out publicly is because it wasn’t written for wide release, so maybe Nick would want to clean it up before having it shared around. I know I usually spend more time polishing the look and language of a document that I intend to be passed around publicly. But that is the only reason, we’re definitely happy to share any details people are interested in.
Image is working for me now.
Hey guys, sorry I didn’t realize this had posted. I was still editing the draft and just now finished cleaning it up only to find it went live last night (damn!). Here are some of the numbers (extracted from an email Alan sent me summarizing the results):
“To get one person in the US to pledge to go vegetarian and order a VSG it usually takes $5-$8 but in this trial we were able to get VSG orders for an average of only $2.65. This means that 2-3x more people ordered a VSG than if we were to target the general US population with the same amount of advertising dollars...Below are the detailed results of the ads that we ran. The two most important stats for us are (1) 756 people ordered a VSG and were subscribed to our 12-part email series about eating veg, and (2) 157,512 people saw one of our pro-veg ads in their Facebook Newsfeed...
157,512 people saw one of our pro-veg ads
1,571 people clicked on the ad and read more about eating vegetarian on our landing page
756 people ordered a Veg Starter Guide and were subscribed to our 12-part email series about eating veg
941 people liked MFA on Facebook and will now see our posts about veg eating
286 people shared one of the ads reaching even more people”