I didn’t know Google/YouTube ads could be that specific. Reaching 1,000 students for $10 seems really cost-effective. Though I think a 6 second video of a student talking about their EA group doesn’t seem like the best idea to get people to join the EA group. Maybe a one-minute video (with a good 6-second hook) would be better, in case some people find the ad intriguing enough to watch the whole length.
Agreed—I am guessing it would be incredibly cost-effective. I’m hoping to test this with a few student groups this upcoming fall, we’ll see if it works.
Possibly the 1 minute video would be better than the 6 second. The good news is it’s easily testable :)
This sounds like a great idea and potentially something that CEA etc should be doing to help new groups to start. One of the biggest challenges is getting the required initial awareness and critical mass and word of mouth/Facebook posting only gets you so far.
I didn’t know Google/YouTube ads could be that specific. Reaching 1,000 students for $10 seems really cost-effective. Though I think a 6 second video of a student talking about their EA group doesn’t seem like the best idea to get people to join the EA group. Maybe a one-minute video (with a good 6-second hook) would be better, in case some people find the ad intriguing enough to watch the whole length.
Agreed—I am guessing it would be incredibly cost-effective. I’m hoping to test this with a few student groups this upcoming fall, we’ll see if it works.
Possibly the 1 minute video would be better than the 6 second. The good news is it’s easily testable :)
This sounds like a great idea and potentially something that CEA etc should be doing to help new groups to start. One of the biggest challenges is getting the required initial awareness and critical mass and word of mouth/Facebook posting only gets you so far.
100% agree!