But yeah as a broader point, ads could be used to market events or the group itself. Given the amount of karma of this post, I’m pretty sure CEA has already seen it, I just don’t know what their thoughts about it are. But I expect they’re already quite interested in the value of using paid ads. I remembered now that I wrote a part in EA Hub’s resources for group organizers on advertising events before about the potential value of using paid ads. Maybe this post should be linked into that guide. I’ll message Catherine Low from CEA if she would like to include it, or reference it in the July Groups newsletter.
I’ll just add a data point and mention that I also used Facebook marketing when for building an EA uni group. I didn’t track the ROI (or recall it now if I did) but I thought it was effective enough to do a few times and recommend to my successors.
But yeah as a broader point, ads could be used to market events or the group itself. Given the amount of karma of this post, I’m pretty sure CEA has already seen it, I just don’t know what their thoughts about it are. But I expect they’re already quite interested in the value of using paid ads. I remembered now that I wrote a part in EA Hub’s resources for group organizers on advertising events before about the potential value of using paid ads. Maybe this post should be linked into that guide. I’ll message Catherine Low from CEA if she would like to include it, or reference it in the July Groups newsletter.
I’ll just add a data point and mention that I also used Facebook marketing when for building an EA uni group. I didn’t track the ROI (or recall it now if I did) but I thought it was effective enough to do a few times and recommend to my successors.