Love this post, I think this framing can really help with engagement and retention, and to turn supporters into advocates, especially in the animal rights movement where so many people burn out or struggle to stay involved.
A small nitpick:
Celebrities who have never been previously particularly active on animal rights (e.g. Dave Portnoy, Ricky Gervais)
Dave Portnoy donated and fundraised hundreds of thousands of dollars for dog shelters.
Ricky Gervais is even vegan and has been very active on animal rights, especially dogs. He recently donated 2.5 million pounds to animal charities, and has been advocating against animal testing on beagles for a long time.
My impression is that the animal rights movement has been very successful in terms of celebrity endorsements, I’m surprised that I haven’s seen much of it for EA-style welfarist work (e.g. cage-free campaigns) and I wonder if there could be some opportunities there.
Fantastic feedback—thank you! I’ve updated the post to not say that these celebrities haven’t been active on animal rights, because as you point out they have. Thanks!
Love this post, I think this framing can really help with engagement and retention, and to turn supporters into advocates, especially in the animal rights movement where so many people burn out or struggle to stay involved.
A small nitpick:
Dave Portnoy donated and fundraised hundreds of thousands of dollars for dog shelters.
Ricky Gervais is even vegan and has been very active on animal rights, especially dogs. He recently donated 2.5 million pounds to animal charities, and has been advocating against animal testing on beagles for a long time.
My impression is that the animal rights movement has been very successful in terms of celebrity endorsements, I’m surprised that I haven’s seen much of it for EA-style welfarist work (e.g. cage-free campaigns) and I wonder if there could be some opportunities there.
Fantastic feedback—thank you! I’ve updated the post to not say that these celebrities haven’t been active on animal rights, because as you point out they have. Thanks!