Yes! I strongly agree with your follow-up. I think that more EA orgs should invest in communications strategy, which typically looks very different from mass outreach (where engagingness is more important). Correspondingly, I think we need more EAs who understand comms as well as EAs who can do mass outreach.
This comment I wrote is relevant to your comment too, as a follow-up to my other answer.
Yes! I strongly agree with your follow-up. I think that more EA orgs should invest in communications strategy, which typically looks very different from mass outreach (where engagingness is more important). Correspondingly, I think we need more EAs who understand comms as well as EAs who can do mass outreach.