Thank you for your question. I checked with our media planning team and an additional USD 10,000 could result in any of the following:
1) Reaching an additional 1.9 million gross contacts through PassengerTV (videos shown on Swiss public transport, mainly in buses). Those would be 10 second clips, shown every 8 minutes for 21 days. The screens look like this.
2) An additional week of digital presence on so-called Rail eBoards at main train stations in the five largest cities of the country. This donation would likely allow us to book slots on 8-10 screens in total. In Switzerland, train stations are usually very busy and we are guaranteed to be visible with these large-format advertisements. The screens look like this and we’ve already been using them since Monday.
If you need additional information, please let me know.
Do you have a back of the envelope calculation for the expected impact of e.g. a marginal USD 10,000?
Thank you for your question. I checked with our media planning team and an additional USD 10,000 could result in any of the following:
1) Reaching an additional 1.9 million gross contacts through PassengerTV (videos shown on Swiss public transport, mainly in buses). Those would be 10 second clips, shown every 8 minutes for 21 days. The screens look like this.
2) An additional week of digital presence on so-called Rail eBoards at main train stations in the five largest cities of the country. This donation would likely allow us to book slots on 8-10 screens in total. In Switzerland, train stations are usually very busy and we are guaranteed to be visible with these large-format advertisements. The screens look like this and we’ve already been using them since Monday.
If you need additional information, please let me know.