Hi Bella! Thank you for your question. I’m copying an answer I just gave to another user, as it applies to your question equally.
Since the vote will take place on 25 September, we don’t have much time left to spend money. Currently, additional funds would almost exclusively be used to increase visibility for our demands and our arguments, particularly through digital advertising (out of home, social media, banner ads). As a result, we estimate that we could spend approximately an additional USD 200,000 effectively, since the scale-up would be instantaneous. The additional number of eligible voters we could reach with this amount is significant, especially in a small country like Switzerland.
Silvano Lieger
Karma: 59
Hello! Thank you for your interest in our work. Since the vote will take place on 25 September, we don’t have much time left to spend money. Currently, additional funds would almost exclusively be used to increase visibility for our demands and our arguments, particularly through digital advertising (out of home, social media, banner ads). As a result, we estimate that we could spend approximately an additional USD 200,000 effectively, since the scale-up would be instantaneous. The additional number of eligible voters we could reach with this amount is significant, especially in a small country like Switzerland.
Hi there! Thanks for your interest in our project. We are currently not collaborating with any US-based charities that could facilitate this. That being said, there is the possibility for support from abroad by donating via credit card or direct wire transfer.
The initiative only targets aspects immediately impacting animal welfare. You can find all of the initiative’s specific demands here: https://massentierhaltung.ch/initiative/forderungen/
Hi, I’m Silvano Lieger, Managing Director at Sentience, the organization that launched this initiative. Sentience was actually founded in 2014 as a project of the Effective Altruism Foundation which is why, to this day, we look at our own work very critically and try to optimize the ways in which we can achieve impact according to these variables. Happy to answer any questions that might arise.
Thank you for your question. I checked with our media planning team and an additional USD 10,000 could result in any of the following:
1) Reaching an additional 1.9 million gross contacts through PassengerTV (videos shown on Swiss public transport, mainly in buses). Those would be 10 second clips, shown every 8 minutes for 21 days. The screens look like this.
2) An additional week of digital presence on so-called Rail eBoards at main train stations in the five largest cities of the country. This donation would likely allow us to book slots on 8-10 screens in total. In Switzerland, train stations are usually very busy and we are guaranteed to be visible with these large-format advertisements. The screens look like this and we’ve already been using them since Monday.
If you need additional information, please let me know.