In particular, Indian companies above a certain size are required by law to donate 2% of profits
Given the enormous wealth disparity, companies can make a lot of money, donate locally within India, and still find extremely poor people and relatively good giving opportunities
Impactful Giving was incubated by CE, and its founders Chetan & Jesse are currently working on effective giving promotion in India. I understand that it’s been challenging, and getting the general public to give has been particularly difficult, though the HNWI side of things has shown more promise.
We introduced them to Upadhyaya Foundation earlier in 2025, and they’ve worked together (with India Animal Fund) to start a new India Animal Welfare Funding Circle, which brings donors together to promote both evidence-based giving in AW and also more coordination/information sharing between grantmakers. I’m fairly excited to see how things develop from here.
I will say that the difficulty of promoting effective giving to the (relatively poorer) public in India informed our decision to focus on high-income East Asia, where it’s plausible that the man on the street (if sold on the ideas of effective giving) is able and willing to give a few thousand a year.
Great to see you thinking about this, good work.
I would have expected to see more on India.
In particular, Indian companies above a certain size are required by law to donate 2% of profits
Given the enormous wealth disparity, companies can make a lot of money, donate locally within India, and still find extremely poor people and relatively good giving opportunities
Hi Sanjay!
Impactful Giving was incubated by CE, and its founders Chetan & Jesse are currently working on effective giving promotion in India. I understand that it’s been challenging, and getting the general public to give has been particularly difficult, though the HNWI side of things has shown more promise.
We introduced them to Upadhyaya Foundation earlier in 2025, and they’ve worked together (with India Animal Fund) to start a new India Animal Welfare Funding Circle, which brings donors together to promote both evidence-based giving in AW and also more coordination/information sharing between grantmakers. I’m fairly excited to see how things develop from here.
I will say that the difficulty of promoting effective giving to the (relatively poorer) public in India informed our decision to focus on high-income East Asia, where it’s plausible that the man on the street (if sold on the ideas of effective giving) is able and willing to give a few thousand a year.
Cheers,
Joel