I agree with this. One frame is that the marginal move towards ‘effective marketing tactics’ is also capturing marginal attendees. This seems like it could be tested against data in the long term: attendees at a conference vs active in the community X months later.
I agree with this. One frame is that the marginal move towards ‘effective marketing tactics’ is also capturing marginal attendees. This seems like it could be tested against data in the long term: attendees at a conference vs active in the community X months later.