Is this primarily meant for people who are already veg*n/sympathetic or a wider audience?
If the latter, it is worth rethinking if the word “vegan” should be used at all, as there are a bunch of studies that show that the public is negatively biased towards the term and alternate terms are received more positively (see this, for instance).
Is this primarily meant for people who are already veg*n/sympathetic or a wider audience?
If the latter, it is worth rethinking if the word “vegan” should be used at all, as there are a bunch of studies that show that the public is negatively biased towards the term and alternate terms are received more positively (see this, for instance).