I’d also suggest the Sage series on research methods as a good resource for non-experts who want at least a basic level of understanding of what to do. In this case, Fowler’s “Survey Research Methods” would have provided most of these insights without trial and error—it’s around 150 pages, but it’s not heavy reading.
I’d also suggest the Sage series on research methods as a good resource for non-experts who want at least a basic level of understanding of what to do. In this case, Fowler’s “Survey Research Methods” would have provided most of these insights without trial and error—it’s around 150 pages, but it’s not heavy reading.