I am looking to develop branding and/or rebranding kit for an effective nonprofit for free. More below.
I am launching a startup called Shua. It is a neurobranding agency designed to help companies and effective nonprofits with branding strategy and rebranding. The focus is not exclusively on charities within the effective altruism sphere, but I hope EA organizations could benefit from it as well.
I will therefore select one EA organization in need of branding or rebranding and try to help with its branding needs.
Due to time constraints, I am currently able to provide this free service to just one organization. You can apply through the website. The only condition is that you are comfortable with being featured as a case study on the website.
Some examples of the work Shua could help with:
You are in the process of creating a new charity and need a standard branding kit.
You are not yet sure what your mission, vision, or values are and need help defining them.
You are thinking of reshaping your strategy to make your mission more prominent.
You need to develop typography, a colour scheme, and visual identity ideas that align with your mission.
Unfortunately, I am unable to develop a complete visual brand book or logo for you, but I would be happy to work with your designer to set a direction for effective visuals.
How did I arrive at this?
I studied neuroscience and psychology at NYU, as well as psychotherapy at Cambridge. After graduation, I worked in operations and strategy for a few organizations within the EA space, worked at several startups, and completed a political technology fellowship at Newspeak House in London. I also studied branding theory and practice independently, drawing on neuromarketing and neuroscience.
Two years ago, I switched pretty much full-time to politics in my home country, Georgia, leading civic campaigns and strategy for our unified civil movement here. Recently, I moved from London back to Tbilisi. While I am working 60% FTE in politics, I wanted to use the remaining time to create something of my own that could also be useful to others.
I wanted to bring evidence-based methods from neuroscience, as well as an understanding of psychotherapy, into branding in order to develop brands that connect emotion with reason.
Free Branding for an Effective Charity
I am looking to develop branding and/or rebranding kit for an effective nonprofit for free. More below.
I am launching a startup called Shua. It is a neurobranding agency designed to help companies and effective nonprofits with branding strategy and rebranding. The focus is not exclusively on charities within the effective altruism sphere, but I hope EA organizations could benefit from it as well.
I will therefore select one EA organization in need of branding or rebranding and try to help with its branding needs.
Due to time constraints, I am currently able to provide this free service to just one organization. You can apply through the website. The only condition is that you are comfortable with being featured as a case study on the website.
Some examples of the work Shua could help with:
You are in the process of creating a new charity and need a standard branding kit.
You are not yet sure what your mission, vision, or values are and need help defining them.
You are thinking of reshaping your strategy to make your mission more prominent.
You need to develop typography, a colour scheme, and visual identity ideas that align with your mission.
Unfortunately, I am unable to develop a complete visual brand book or logo for you, but I would be happy to work with your designer to set a direction for effective visuals.
How did I arrive at this?
I studied neuroscience and psychology at NYU, as well as psychotherapy at Cambridge. After graduation, I worked in operations and strategy for a few organizations within the EA space, worked at several startups, and completed a political technology fellowship at Newspeak House in London. I also studied branding theory and practice independently, drawing on neuromarketing and neuroscience.
Two years ago, I switched pretty much full-time to politics in my home country, Georgia, leading civic campaigns and strategy for our unified civil movement here. Recently, I moved from London back to Tbilisi. While I am working 60% FTE in politics, I wanted to use the remaining time to create something of my own that could also be useful to others.
I wanted to bring evidence-based methods from neuroscience, as well as an understanding of psychotherapy, into branding in order to develop brands that connect emotion with reason.