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Marketing

TagLast edit: Apr 12, 2022, 8:23 PM by Pablo

Marketing is the set of activities undertaken to promote the buying or selling of a product or service.

Marketing as a career

80,000 Hours’ shallow profile rates marketing a “sometimes recommended” career, especially for skill-building and earning to give.[1]

Further reading

Duda, Roman (2015) If you want to make the world a better place should you work in marketing?, 80,000 Hours, June (updated July 2015).

Related entries

building effective altruism | career choice | effective altruism messaging

  1. ^

    Duda, Roman (2015) If you want to make the world a better place should you work in marketing?, 80,000 Hours, June (updated July 2015).

Opinion: Digi­tal mar­ket­ing is un­der-uti­lized in EA

JSWinchellJun 21, 2021, 4:53 PM
195 points
29 comments3 min readEA link

80,000 Hours has been putting much more re­sources into grow­ing our audience

BellaFeb 27, 2023, 10:21 AM
178 points
31 comments7 min readEA link

A short post on long-term mar­ket­ing; and why you should con­sider ROI/​ROAS less

James Odene [User-Friendly]Mar 7, 2023, 11:13 AM
31 points
4 comments7 min readEA link

EA Mar­ket Testing

david_reinsteinSep 30, 2021, 3:17 PM
81 points
23 comments9 min readEA link

User-Friendly In­tro Post

James Odene [User-Friendly]Jun 23, 2022, 11:26 AM
117 points
7 comments6 min readEA link

It’s not effec­tive to call ev­ery­thing effec­tive and how (not) to name a new organisation

James Odene [User-Friendly]Sep 15, 2022, 2:07 PM
161 points
19 comments5 min readEA link

The cost of (not) tak­ing mar­ket­ing seriously

James Odene [User-Friendly]Aug 8, 2023, 11:37 AM
55 points
7 comments6 min readEA link

[Question] What would you do with a Face­book meme page with 250k fol­low­ers?

LinchApr 12, 2022, 9:56 PM
41 points
7 comments1 min readEA link

How we made An­i­mal Ad­vo­cacy Ca­reers’ job board grow 199% or­gan­i­cally through SEO

Ana BarreiroJun 15, 2023, 9:10 PM
49 points
1 comment6 min readEA link
(www.animaladvocacycareers.org)

Test­ing a co­her­ent so­cial me­dia out­reach strat­egy for EA Chapters

Luca ParodiMar 30, 2022, 11:47 AM
45 points
9 comments1 min readEA link

[Question] Who is test­ing AI Safety pub­lic out­reach mes­sag­ing?

yanni kyriacosApr 15, 2023, 12:53 AM
20 points
2 comments1 min readEA link

Need help with your EA org’s/​group’s de­sign & com­mu­ni­ca­tions?

zianbeeApr 7, 2023, 1:04 PM
21 points
0 comments1 min readEA link

The 8-Week Mar­ket­ing Plan—A Real­is­tic and Prac­ti­cal Roadmap For EAs

Igor ScaldiniDec 1, 2023, 4:23 PM
39 points
1 comment16 min readEA link

Launch­ing Am­plify: Re­ceive mar­ket­ing sup­port for your lo­cal groups and other field-build­ing initiatives

gergoAug 28, 2024, 2:12 PM
36 points
0 comments2 min readEA link

“Call off the EAs”: Too Much Ad­ver­tis­ing?

tae 🔸Aug 19, 2022, 11:49 PM
78 points
30 comments1 min readEA link

EA Mar­ket Test­ing: Sum­mary of your feedback

david_reinsteinJan 5, 2023, 9:09 PM
18 points
2 comments8 min readEA link

Giv­ing What We Can—Pledge page trial (EA Mar­ket Test­ing)

david_reinsteinMay 16, 2022, 10:39 PM
56 points
4 comments3 min readEA link

How to Mea­sure and Op­ti­mize EA Marketing

oliverbramfordSep 2, 2016, 1:42 PM
17 points
8 comments9 min readEA link

Mar­ket­ing Effec­tive Altru­ism: What can we ex­pect from book sales?

Niel_BowermanApr 10, 2015, 3:11 PM
15 points
5 comments7 min readEA link

Univer­sity & City Group Outreach Test­ing—A Cal­lout to Group Leaders

Kynan BehanDec 13, 2022, 9:32 AM
17 points
5 comments4 min readEA link

Be­ware safety-washing

LizkaJan 13, 2023, 10:39 AM
143 points
7 comments4 min readEA link

80,000 Hours is hiring for a marketer

BellaAug 4, 2022, 1:24 AM
15 points
1 comment4 min readEA link

Mar­ket­ing Mes­sages Trial for GWWC Giv­ing Guide Cam­paign

Erin MorrisseySep 8, 2022, 4:22 PM
59 points
9 comments14 min readEA link

User-Friendly Year Sum­mary and Learnings

James Odene [User-Friendly]May 5, 2023, 1:28 PM
32 points
1 comment8 min readEA link

Brand­ing AI Safety Groups: A Field Guide

Agustín Covarrubias 🔸May 13, 2024, 5:17 PM
44 points
6 comments1 min readEA link

Op­por­tu­ni­ties to im­prove EA com­mu­ni­ca­tions

Good ImpressionsOct 15, 2024, 8:49 PM
108 points
8 comments3 min readEA link

Mieux Don­ner is hiring a Direc­tor of Com­mu­ni­ca­tion (French speaker re­quired)

Jennifer StrettonFeb 21, 2025, 1:36 PM
10 points
0 comments1 min readEA link

If EAs won’t go ve­gan what chance do an­i­mals have?

yanni kyriacosMar 12, 2023, 10:24 PM
14 points
14 comments2 min readEA link

Will MacAskill Me­dia for WWOTF—Full List

James AitchisonAug 30, 2022, 8:36 PM
70 points
2 comments3 min readEA link

Ex­plo­ra­tory sur­vey on psy­chol­ogy of AI risk perception

Daniel_FriedrichAug 2, 2022, 8:34 PM
1 point
0 comments1 min readEA link
(forms.gle)

Effec­tive al­tru­ism infoshops

WobblyPanda2May 31, 2023, 1:42 PM
0 points
1 comment6 min readEA link

Les­sons from a speed giv­ing game at Upp­sala uni­ver­sity

Jesper MagnussonAug 28, 2023, 2:27 PM
26 points
3 comments5 min readEA link

What We Owe The Fu­ture Up­dated Me­dia List

James AitchisonSep 23, 2022, 1:47 PM
23 points
2 comments5 min readEA link

Creative video ads sig­nifi­cantly in­crease GWWC’s so­cial me­dia en­gage­ment and web traf­fic to pledge page

James Odene [User-Friendly]Feb 29, 2024, 8:28 AM
96 points
11 comments3 min readEA link

[Question] Need help with billboard con­tent for AI Safety Bulgaria

Aleksandar N. AngelovMar 7, 2024, 2:36 PM
4 points
5 comments1 min readEA link

[Question] Should EA ‘com­mu­ni­ties’ be ‘pro­fes­sional as­so­ci­a­tions’?

Michael Noetel 🔸Apr 4, 2024, 4:50 AM
54 points
13 comments5 min readEA link

AMA: Beast Philan­thropy’s Dar­ren Margolias

Beast PhilanthropyJul 9, 2024, 1:15 PM
387 points
58 comments1 min readEA link

Com­mu­nity Builders & Mar­keters In EA: What Are Your Bot­tle­necks?

Annabel LuketicMay 3, 2024, 7:09 AM
14 points
0 comments2 min readEA link

Us­ing Comms & Mar­ket­ing to Max­i­mize Your Impact

Danielle MacLeanFeb 27, 2025, 6:20 PM
24 points
0 comments5 min readEA link

Cost-effec­tive­ness anal­y­sis of ~1260 USD worth of so­cial me­dia ads for fel­low­ship marketing

gergoJan 25, 2024, 3:18 PM
61 points
5 comments2 min readEA link

Com­mu­nity builders, founders & re­searchers: What are your com­mu­ni­ca­tions road­blocks?

LiaJan 30, 2024, 11:35 AM
16 points
0 comments1 min readEA link

Reach­ing a New Au­di­ence: In­sights From a Mar­ket Re­search Survey

Animal Charity EvaluatorsFeb 12, 2025, 2:32 PM
22 points
3 comments6 min readEA link

Vi­su­als for EA-al­igned Research

JordanStoneNov 21, 2023, 8:37 PM
50 points
5 comments1 min readEA link

My learn­ings from a year of han­dling out­reach at Effec­tive Th­e­sis

Dee KathuriaSep 15, 2023, 5:14 PM
17 points
1 comment35 min readEA link

Mar­ket­ing 101 for EA Organizations

Igor ScaldiniAug 2, 2023, 4:40 PM
59 points
6 comments11 min readEA link
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