Do you see any risk that the marketing increased the number of applicants, but also on average lowered their level of interest or how much they had to contribute? I’ve had some experiences like that before when promoting events very widely. (Though I’ve also had the opposite experience, where casting a wide net brings in amazing people you’d never have reached otherwise.)
I’m sure it depends on the type of marketing used, and in general I agree marketing is an important tool in the toolkit!
Do you see any risk that the marketing increased the number of applicants, but also on average lowered their level of interest or how much they had to contribute? I’ve had some experiences like that before when promoting events very widely. (Though I’ve also had the opposite experience, where casting a wide net brings in amazing people you’d never have reached otherwise.)
I’m sure it depends on the type of marketing used, and in general I agree marketing is an important tool in the toolkit!
Yup, that’s a risk! I think you can mitigate it by learning how to do marketing well, but that’s easier said than done!