One other thing I’d flag is that, although I think it’s very plausible that there is a cross-over interaction effect (such that people who are predisposed to be positively inclined to EA prefer the “Effective Altruism” name and people who are not so predisposed prefer the “Positive Impact” name), it doesn’t sound like the data which you mention doesn’t necessary suggest that.
i.e. (although I may be mistaken) it broadly sounds like you asked people beforehand (many of whom liked PISE) and you later asked a different set of people who already had at least some exposure to effective altruism (who preferred EAE). But I would expect people who’ve been exposed to effective altruism (even a bit) to become more inclined to prefer the name with “effective altruism” in it. So what we’d want to do is expose a set of people (with no exposure to EA) to the names and observe differences in those who are more or less positively pre-disposed to EA (or even track them to see whether they, in fact, go on to engage with EA long term).
Makes sense!
One other thing I’d flag is that, although I think it’s very plausible that there is a cross-over interaction effect (such that people who are predisposed to be positively inclined to EA prefer the “Effective Altruism” name and people who are not so predisposed prefer the “Positive Impact” name), it doesn’t sound like the data which you mention doesn’t necessary suggest that.
i.e. (although I may be mistaken) it broadly sounds like you asked people beforehand (many of whom liked PISE) and you later asked a different set of people who already had at least some exposure to effective altruism (who preferred EAE). But I would expect people who’ve been exposed to effective altruism (even a bit) to become more inclined to prefer the name with “effective altruism” in it. So what we’d want to do is expose a set of people (with no exposure to EA) to the names and observe differences in those who are more or less positively pre-disposed to EA (or even track them to see whether they, in fact, go on to engage with EA long term).
I sent you a PM with some questions :)