Most visitors came through Twitter and direct search. We ran a campaign of emailing University professors in Latin American countries to promote the contest, though we donโt have good data on how effective that was.
I wonder what specifically made it hard to track? e.g. if you sent trackable links in the emails, I imagine you could get a proxy of how successful those efforts were at driving traffic to the site.
I wonder what specifically made it hard to track? e.g. if you sent trackable links in the emails, I imagine you could get a proxy of how successful those efforts were at driving traffic to the site.
No real obstacle- we just neglected to add trackable links. We will do so next time!