Our study surveyed 2,000 U.S. adults to compare reactions to “factory farm,” “animal factory,” and “industrial animal agriculture.” The term “animal factory” produced significantly more negative impressions (79%) than the other two, with strong associations to confinement, slaughter, cruelty, and unsanitary conditions. For advocacy organizations, marketers, and policy professionals working on food system change, this data offers a tested starting point for messaging decisions.
Our fifth annual remote symposium, Fauna Connections, is next month! This virtual event is on Thursday, September 10th, and includes 12 presentations covering five areas: What Works, and Where: Advocacy Strategy and the Movement Landscape, Levers of Power: Finance, Ballots, and Political Systems, Knowledge Gaps: The Animals and Connections We Overlook, and Changing What’s on the Plate: Diet-Change Interventions and Their Evidence. There will also be a keynote by Taylison Santos from Fórum Nacional de Proteção e Defesa Animal and a panel by the Faunalytics library team that you won’t want to miss. Did we mention it’s free? Join us and level up your advocacy!
Within hours of hatching, roughly half the chicks born into the global egg industry are killed simply because they’re male. Almost Eight Billion Per Year, And Counting builds a transparent, country-by-country model from UN data across 176 countries and finds that nearly eight billion male chicks were culled in 2024 — up about 11% since 2019, with roughly 70% of the total concentrated in Asia. The report also maps the path forward: in-ovo sexing technology has reached commercial maturity and now covers about 40% of E.U. laying hens, legislative bans are spreading, and consumer opposition is overwhelming once people learn the practice exists. Read the full analysis for the data, the trends, and six concrete strategy recommendations for advocates.
The results of our annual Community Survey are in, and your feedback means the world to us. Nearly 600 of you told us what’s working and where we can grow: 97% agree our work is high quality, 94% would recommend us to others, and 80% say our research has helped guide their advocacy decisions. You also asked for more — especially research focused on the Global South, more practical and actionable resources, and easier ways to navigate our site. Read the full results to see what we heard and how we’re putting your feedback into action.
As the new school year begins, Faunalytics is here to support your learning, research, and advocacy. Book Office Hours for one-on-one guidance from our research team. Explore the Research Hub for guides, webinars, and tips made for animal advocates — covering everything from study replication to research ethics. Or request a free, customizable presentation through our Ambassador Project to bring evidence-based insights to your group. Whatever you’re learning, we’ll help you turn it into meaningful action for animals.
From Faunalytics:
Animal Factory, Factory Farm, Or Something Else? Testing The Language Of Advocacy
Our study surveyed 2,000 U.S. adults to compare reactions to “factory farm,” “animal factory,” and “industrial animal agriculture.” The term “animal factory” produced significantly more negative impressions (79%) than the other two, with strong associations to confinement, slaughter, cruelty, and unsanitary conditions. For advocacy organizations, marketers, and policy professionals working on food system change, this data offers a tested starting point for messaging decisions.
Fauna Connections Full Schedule
Our fifth annual remote symposium, Fauna Connections, is next month! This virtual event is on Thursday, September 10th, and includes 12 presentations covering five areas: What Works, and Where: Advocacy Strategy and the Movement Landscape, Levers of Power: Finance, Ballots, and Political Systems, Knowledge Gaps: The Animals and Connections We Overlook, and Changing What’s on the Plate: Diet-Change Interventions and Their Evidence. There will also be a keynote by Taylison Santos from Fórum Nacional de Proteção e Defesa Animal and a panel by the Faunalytics library team that you won’t want to miss. Did we mention it’s free? Join us and level up your advocacy!
Almost Eight Billion Per Year, And Counting: Global Chick Culling
Within hours of hatching, roughly half the chicks born into the global egg industry are killed simply because they’re male. Almost Eight Billion Per Year, And Counting builds a transparent, country-by-country model from UN data across 176 countries and finds that nearly eight billion male chicks were culled in 2024 — up about 11% since 2019, with roughly 70% of the total concentrated in Asia. The report also maps the path forward: in-ovo sexing technology has reached commercial maturity and now covers about 40% of E.U. laying hens, legislative bans are spreading, and consumer opposition is overwhelming once people learn the practice exists. Read the full analysis for the data, the trends, and six concrete strategy recommendations for advocates.
2026 Community Survey Results
The results of our annual Community Survey are in, and your feedback means the world to us. Nearly 600 of you told us what’s working and where we can grow: 97% agree our work is high quality, 94% would recommend us to others, and 80% say our research has helped guide their advocacy decisions. You also asked for more — especially research focused on the Global South, more practical and actionable resources, and easier ways to navigate our site. Read the full results to see what we heard and how we’re putting your feedback into action.
Our Support And Outreach
As the new school year begins, Faunalytics is here to support your learning, research, and advocacy. Book Office Hours for one-on-one guidance from our research team. Explore the Research Hub for guides, webinars, and tips made for animal advocates — covering everything from study replication to research ethics. Or request a free, customizable presentation through our Ambassador Project to bring evidence-based insights to your group. Whatever you’re learning, we’ll help you turn it into meaningful action for animals.