From Faunalytics:
Animal Factory, Factory Farm, Or Something Else? Testing The Language Of Advocacy
Our study surveyed 2,000 U.S. adults to compare reactions to “factory farm,” “animal factory,” and “industrial animal agriculture.” The term “animal factory” produced significantly more negative impressions (79%) than the other two, with strong associations to confinement, slaughter, cruelty, and unsanitary conditions. For advocacy organizations, marketers, and policy professionals working on food system change, this data offers a tested starting point for messaging decisions.
Fauna Connections Full Schedule
Our fifth annual remote symposium, Fauna Connections, is next month! This virtual event is on Thursday, September 10th, and includes 12 presentations covering five areas: What Works, and Where: Advocacy Strategy and the Movement Landscape, Levers of Power: Finance, Ballots, and Political Systems, Knowledge Gaps: The Animals and Connections We Overlook, and Changing What’s on the Plate: Diet-Change Interventions and Their Evidence. There will also be a keynote by Taylison Santos from Fórum Nacional de Proteção e Defesa Animal and a panel by the Faunalytics library team that you won’t want to miss. Did we mention it’s free? Join us and level up your advocacy!
Almost Eight Billion Per Year, And Counting: Global Chick Culling
Within hours of hatching, roughly half the chicks born into the global egg industry are killed simply because they’re male. Almost Eight Billion Per Year, And Counting builds a transparent, country-by-country model from UN data across 176 countries and finds that nearly eight billion male chicks were culled in 2024 — up about 11% since 2019, with roughly 70% of the total concentrated in Asia. The report also maps the path forward: in-ovo sexing technology has reached commercial maturity and now covers about 40% of E.U. laying hens, legislative bans are spreading, and consumer opposition is overwhelming once people learn the practice exists. Read the full analysis for the data, the trends, and six concrete strategy recommendations for advocates.
2026 Community Survey Results
The results of our annual Community Survey are in, and your feedback means the world to us. Nearly 600 of you told us what’s working and where we can grow: 97% agree our work is high quality, 94% would recommend us to others, and 80% say our research has helped guide their advocacy decisions. You also asked for more — especially research focused on the Global South, more practical and actionable resources, and easier ways to navigate our site. Read the full results to see what we heard and how we’re putting your feedback into action.
Our Support And Outreach
As the new school year begins, Faunalytics is here to support your learning, research, and advocacy. Book Office Hours for one-on-one guidance from our research team. Explore the Research Hub for guides, webinars, and tips made for animal advocates — covering everything from study replication to research ethics. Or request a free, customizable presentation through our Ambassador Project to bring evidence-based insights to your group. Whatever you’re learning, we’ll help you turn it into meaningful action for animals.
From Faunalytics:
Animal Product Impact Scales Update
We’ve released a major 2026 update to our Animal Product Impact Scales, the resource estimating how many animal lives and days of suffering lie behind different animal products. This update refreshes our U.S. estimates and, for the first time, adds U.K. data which tells a remarkably consistent story: chicken, fish, and eggs drive the most suffering per serving, while dairy remains lowest-impact. Explore the updated scales to see where your advocacy, investments, or dietary choices can do the most good for animals.
Executive Director’s Departure
After eight years with Faunalytics and more than six leading it, Executive Director Brooke Haggerty has announced she’ll step down on January 15, 2027, sharing a heartfelt look back at how the organization grew from a team of four into a thriving staff of 13. She also writes candidly about the toll of nonprofit leadership and the case for better supporting advocates facing burnout. With a strong team, sound strategy, and healthy runway in place, Brooke explains why she’s more confident than ever in Faunalytics’ future—and the Board is now accepting applications for its next Executive Director through October 18th.
Fauna Connections Now On YouTube
Last week, an incredible 511 advocates from 62 countries attended our fifth annual research symposium, Fauna Connections. It was an inspiring day of knowledge-sharing that helped build bridges and bring together people who don’t always have the chance to talk to one another. All sessions are now available to watch on our YouTube channel, in case you missed them the first time or want to revisit them again!
Companion Animals Fundamental
We’ve refreshed our Companion Animals Fundamental, a visual, data-driven guide to the issues facing cats, dogs, and other companions in the U.S. and around the world. Explore up-to-date statistics on sheltering, breeding, breed-specific legislation, and free-roaming animals, plus practical infographics on helping your own companions live well. Whether you’re new to companion animal advocacy or a seasoned veteran, you’ll find reliable data to support your work.
Rabbit Hole
When someone asks where a statistic comes from, the answer isn’t always simple. In our latest blog post, we trace one widely repeated claim — that 8% of Black Americans are vegan — back to its origins, uncovering a shaky data point with a margin of error so large it’s essentially meaningless. It’s a fascinating case study in how unverified numbers spread through our movement and into public discourse, and a timely reminder of the pitfalls to watch for in the age of AI. Read on for practical lessons on vetting the statistics we rely on as advocates.