I don’t understand the relevance of “people will not generally pay non-trivial amounts more for companies that ‘do good’.” Here, Brad’s argument is that the consumer doesn’t have to pay extra for the Profit for Good choice, which is substantively identical other than where the profits go:
When people can choose between two identical products at the same price, and one enriches shareholders while the other funds solving real problems, people choose solving problems.
Fair point. I got confused because the examples highlighted are much more expensive than their natural competitors, and I incorrectly thought that meant the author believed them to match their description.
EX. a ‘thankyou.’ pack of 2 microfiber cloths (plus a glass cloth) is 17.95$ [1] vs Amazon sells a 12-pack for 7.99$ [2]. Similarly, ‘Good.store’ sells a coffee kit with 12 ounces of coffee and a mug for 50$ [3].
As far as I can tell no one meets the author’s bar of selling identical products at identical prices while solving real problems.
I don’t understand the relevance of “people will not generally pay non-trivial amounts more for companies that ‘do good’.” Here, Brad’s argument is that the consumer doesn’t have to pay extra for the Profit for Good choice, which is substantively identical other than where the profits go:
(emphasis added).
Fair point. I got confused because the examples highlighted are much more expensive than their natural competitors, and I incorrectly thought that meant the author believed them to match their description.
EX. a ‘thankyou.’ pack of 2 microfiber cloths (plus a glass cloth) is 17.95$ [1] vs Amazon sells a 12-pack for 7.99$ [2]. Similarly, ‘Good.store’ sells a coffee kit with 12 ounces of coffee and a mug for 50$ [3].
As far as I can tell no one meets the author’s bar of selling identical products at identical prices while solving real problems.
[1] https://thankyou.co/collections/cleaning-tools/products/microfibre-cloths-3pk
[2]https://www.amazon.com/Microfiber-Cleaning-Towels-Assorted-Yellow/dp/B098D79MQB/ref=sr_1_2_sspa?dib=eyJ2IjoiMSJ9.Uuyh4_VJcHdo5GS9oyjYoqhkQV4bx8B9ubn7bn49wZ0PPkZqCdSf-lei8XMFfMlEgSntrqK6MxGT_M8mTfLkws9OACyFY1vgAXfjP6ouTzRUNGk9FV_JABD40PxK9ZJ4osLmjbwf3vd9et5VHJeLXcJ0Lu1D0Lv4CCFavjDCHuc5-SwC1Cid7WJvQHVW9HjSJSbR67z4iR0wNkYu2pL9Q2sxho8kHKHCOyXYRlRywOwpaer86jQavMWNnMNXEamdU5V7GevNQlpwtqoTHRN9rzjfqTvNAQoT0HtgQxUJdpY.9ou4bL3nGy_-oU2u-zBFYHCxwYFXQIb0UC2R_kArVeA&dib_tag=se&hvadid=570596319494&hvdev=c&hvexpln=0&hvlocphy=9031923&hvnetw=g&hvocijid=11735289936918653588--&hvqmt=e&hvrand=11735289936918653588&hvtargid=aud-2443232233122%3Akwd-357431965329&hydadcr=8100_13493226&keywords=microfiber%2Bcloths%2Bamazon&mcid=9515a202da2d3465a66d8470c3bdd6b9&qid=1762833283&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1)
[3]https://good.store/products/coffee-bundle