Concrete operationalization: There’s a long tail of search terms that orgs like CEA could do ad spend on that would be terms generated by highly thoughtful people. I would bet they are underspending on these terms. Also focusing on what these terms translate to in other languages, and doing more deep talent search in other countries and trying to integrate those people into our network. Is anyone buying ads on Baidu for the Chinese equivalent of the word “utilitarianism”? There could be a lot of low-hanging fruit like this that hasn’t been considered.
I would totally love somebody to do this; I know of at least one attempt to do something a bit like this a while back, but it wasn’t easy / I don’t think it went anywhere in the end.
It’s possible my team at 80k would be best placed to try it again, so it’s going back on my longlist, thanks :)
I would totally love somebody to do this; I know of at least one attempt to do something a bit like this a while back, but it wasn’t easy / I don’t think it went anywhere in the end.
It’s possible my team at 80k would be best placed to try it again, so it’s going back on my longlist, thanks :)