Thanks for writing this. I’m surprised to read that the PTC model is so popular; I would have thought it was pretty intuitive that nutrition deserved to be in there too (PTCN?).
Gladly, thank you for your kind words! Sometimes people include health or nutrition as well. But there are really myriad factors that influence food choice, as I talk about some here, so I think there are still issues with models that simply add a factor or two (discussed some in the paragraph starting “Producing compelling evidence to substantiate just the premise of the PTC hypothesis would require an ambitious experimental effort.”)
Thanks for writing this. I’m surprised to read that the PTC model is so popular; I would have thought it was pretty intuitive that nutrition deserved to be in there too (PTCN?).
Gladly, thank you for your kind words! Sometimes people include health or nutrition as well. But there are really myriad factors that influence food choice, as I talk about some here, so I think there are still issues with models that simply add a factor or two (discussed some in the paragraph starting “Producing compelling evidence to substantiate just the premise of the PTC hypothesis would require an ambitious experimental effort.”)