Another fundraiser report

[Giles]

Summary

There’s more evidence rolling in that people who run successful birthday and Christmas fundraisers aren’t wizards. Here are my own headline figures:

Money raised including matching: $2053 CAD

Money raised: $1058

People contacted: 63

This was my first time fundraising. I don’t know how much time I spent on this fundraiser. It was significantly more per person than Peter Hurford, because I tend to be scared of emailing people and hence slow. As such, it was probably barely competitive with a salaried job in terms of $/​hour. But it was a worthwhile comfort zone expansion for me, and I expect that next time I do this I’ll be a lot more efficient about it.

Edit: My original expectation was to raise $200 (excluding matching). So I exceeded this by a factor of 5, coincidentally the same that Theron Pummer and Peter Hurford exceeded my expectation by. This suggests I’m poorly calibrated and don’t update very well.

Timeline

Dec 10: Created fundraiser on Causevox, with standard text for SCI/​DtWI.

Dec 20: Created Facebook event promoting my fundraiser

Dec 22-24: Sent (mostly personal) emails and facebook messages promoting my fundraiser to 30 people

Dec 27: Sent impersonal facebook messages to an additional 17 people

Jan 1: Fundraiser closed

Note: there seems to be a bug in the graph generation on Causevox—the graph doesn’t include matching donations, but the target line does.

Message text

Note: Don’t use this message text. Write your own so that it sounds like it comes from you.

Note: I didn’t mention anything about donation matching here.

Note: I used this message text both for email and facebook communications.

Subject: Hi {name}

Hi {name},

{Something specific to that person if I could think of it, otherwise “How are things?”}

I’m in Buffalo right now for Christmas but otherwise still in Toronto with Jeannine. I’ve been having fun with various projects including (you won’t be surprised) running a mathematics club.{modified if the person already knew this stuff}

This Christmas I’m running a charity fundraiser to help fight neglected tropical diseases.

I’m excited about Deworm the World and Schistosomiasis Control Initiative because they implement proven deworming interventions which are also very cheap. That means you can improve the health of a lot of people without spending much money! (It improves school attendance too).

If you want to donate, or are just curious, my fundraising page is here:
http://​​christmas.causevox.com/​​giles

But if you don’t want to donate that’s totally ok. I’d really like to stay in touch with you and catch up on how things are going.{modified if I was already communicating regularly with that person}

All the best, and merry Christmas.
Giles

Which kind of donor are they?

	Money raised
People I know through EA	110
Myself	50
Friends	948
Matching	945

Note: I wasn’t targeting anyone that I know only through the EA movement. These people found out about the fundraiser through the Facebook event or Causevox platform.

Note: The matching funds are less than 50% of the total. Is there a problem here?

How I made contact with people

	People	Money
Causevox	2	40
FB event	8	200
Email	22	482
FB	9	30
Second round FB	17	100
Face to face	4	180
Myself	1	50
Total	63

Number of people:

Amount of money:

Note: Face to face and email communication appear more lucrative than facebook, but this might be because those people are closer friends rather than anything to do with how people respond to the communication medium itself.

Note: “FB event” is anyone who liked or joined my facebook event. Everyone in my network was invited to the event but I haven’t counted those as having been contacted, since most people ignore FB events.

Responses

Donation	20
Anon donation	6
Response but no donation	7
No response	30

Note: all responses were positive or neutral. No-one seemed irritated at me.

Size of individual donations

Cumulative (amount of money raised from donations of size <=X):

Median: $25

Mean: $43

Donations of $20 and below accounted for 19% of funds raised.

[Lila]

I wonder how sensitive these fundraisers are to the identity of the organization. I would rather fundraise for GiveWell or CEA than deworming (obviously MIRI, FHI, etc. would be infeasible), but I imagine that would be a less popular choice for donations, since those organizations don’t read as “charity” in the same way.

[Tom_Ash]

I agree that you’d raise considerably less money for these organisations. You need to sell people on the end charities like GiveDirectly first, and only once they’re on board with these move to less widely accepted causes. A birthday or Christmas fundraiser doesn’t afford much scope to persuade people of novel charities (compared with, say, an in depth personal conversation). So it’s probably not the best venue for them.

[Peter Wildeford]

That makes sense.

But there’s another perspective where people donate wherever you want because it’s about helping you and the abstract “charity” (as in “I’m donating to charity”). Gina was able to raise $500 for her animal rights org, Jacy has moved money from his friends to ACE, and Kaj raised $500 for poverty, animal rights, and MIRI. (...Though I’d still have to check whether they appealed mainly to people already in the AR/​MIRI/​EA sphere or not, and I agree my argument is wrong if they didn’t.)

[Giles]

As a separate point, I’m not sure what % of unrestricted donations to GiveWell go to its own operations as opposed to being granted to its recommended charities.

[Giles]

You could try to convince someone who normally gives to SCI to give say $500 to CEA on condition that you’ll try really hard at running an SCI-fundraiser.

It feels more honest making the amount constant instead of depending on the total amount raised so that each marginal dollar donated results in $2 going to SCI (including matching).

I don’t know if this approach can be considered cheaty though.

[Giles]

I’m curious how much one-off work it would take to produce this kind of report automatically. Like Peter Hurford, I kept a spreadsheet of who I’d contacted and whether they’d responded or donated. It feels like if this were integrated into the donation platform, we could generate statistics on what percentage of people contacted responded with donations, etc. But I don’t know how valuable that level of detail is.

[Peter Wildeford]

I didn’t mention anything about donation matching here.

Why was that? I feel like you may have missed a good opportunity there, but it’s hard to really know.

[Peter Wildeford]

For me the pictures aren’t loading. :(

[Giles]

Is it working now? I wondered why I wasn’t getting more karma ;-)

Is anybody else having problems with the image upload feature of the forum?

[RyanCarey]

It’s working now. If you post it to the EA Facebook, then more people may vote it up

[Peter Wildeford]

Congrats, Giles! Glad my advice worked for you!