I think it varies. Interestingly I think there can frequently be increasing marginal returns to the importance of questions as we learn more about what our stakeholders needs are, what kind of work actually gets traction, what is important, etc. Often initial work is just exploration of the topic that we can then refine to go deeper on something more impactful. But research is inherently the exploration of the unknown so it can be pretty hit or miss unfortunately!
I think it varies. Interestingly I think there can frequently be increasing marginal returns to the importance of questions as we learn more about what our stakeholders needs are, what kind of work actually gets traction, what is important, etc. Often initial work is just exploration of the topic that we can then refine to go deeper on something more impactful. But research is inherently the exploration of the unknown so it can be pretty hit or miss unfortunately!