The value to the charity consists of both the funds counterfactually raised through the race and the value of the fundraising leads generated through the runner’s activity. I’m curious about what BOTEC someone who knows more about the marathon-fundraising model than I might come up with. My off-the-cuff guess is that, to make the effort cost-effective enough, the charity would need a critical mass of runners who were (a) sufficiently invested in the charity to appear credible to their networks (vs. using it more as a way to gain entry) and (b) could tap wealthy-enough fundraising networks to generate significant post-race expected value.
The value to the charity consists of both the funds counterfactually raised through the race and the value of the fundraising leads generated through the runner’s activity. I’m curious about what BOTEC someone who knows more about the marathon-fundraising model than I might come up with. My off-the-cuff guess is that, to make the effort cost-effective enough, the charity would need a critical mass of runners who were (a) sufficiently invested in the charity to appear credible to their networks (vs. using it more as a way to gain entry) and (b) could tap wealthy-enough fundraising networks to generate significant post-race expected value.