I am not aware of any successful companies which largely outsource labor on their core competencies.
On the whole I think you are correct. However, things like restaurant franchising seem to push against this specific point a little. If McDonalds, Coca-Cola etc. had never thought of using franchises, they probably would have thought of running restaurants and making soft drinks as being core competencies.
Yeah, you can definitely get into something like the old joke about two economists who find a $20 bill on the ground: your activities must be core competencies, because if they weren’t you would already have outsourced them.
On the whole I think you are correct. However, things like restaurant franchising seem to push against this specific point a little. If McDonalds, Coca-Cola etc. had never thought of using franchises, they probably would have thought of running restaurants and making soft drinks as being core competencies.
Yeah, you can definitely get into something like the old joke about two economists who find a $20 bill on the ground: your activities must be core competencies, because if they weren’t you would already have outsourced them.