There was some discussion of this a few months ago: see here.
Although, maybe your main point—which I agree the existing discussion doesn’t really have answers to—is, “How, if at all, should we be getting ahead of things and proactively setting a framing for the social media conversation that will surely follow (as opposed to just forming some hypotheses over what that conversation will be like, but not particularly doing anything yet)? Who within our community should lead these efforts? How high priority is this compared to other forms of improving the EA brand?[1]”
Fwiw, I personally mostly disagree with efforts to improve EA’s brand/reputation. I endorse embodying our principles and not focusing too much on how that is perceived; IMO, this is an indirect/long-game way of ~optimising for reputation. I’m generally suspicious of actors who try to control their reputations. (Will MacAskill said something similar here.)
There was some discussion of this a few months ago: see here.
Although, maybe your main point—which I agree the existing discussion doesn’t really have answers to—is, “How, if at all, should we be getting ahead of things and proactively setting a framing for the social media conversation that will surely follow (as opposed to just forming some hypotheses over what that conversation will be like, but not particularly doing anything yet)? Who within our community should lead these efforts? How high priority is this compared to other forms of improving the EA brand?[1]”
Fwiw, I personally mostly disagree with efforts to improve EA’s brand/reputation. I endorse embodying our principles and not focusing too much on how that is perceived; IMO, this is an indirect/long-game way of ~optimising for reputation. I’m generally suspicious of actors who try to control their reputations. (Will MacAskill said something similar here.)