When early digital experiments don’t show ROI, many orgs seem to conclude that the channel itself is misaligned, rather than that execution, resourcing, or the evaluation window were insufficient. Given small budgets and high standards of proof, it’s not surprising those early attempts fail — but that doesn’t tell us much about the counterfactual of sustained investment.
yeah I basically think this is the problem, and agree that some level of investment would yield a return, but small orgs can’t just keep putting in time and money for hypothetical return at some undetermined threshold! we’re not for-profits that can take out loans or get VC money to sink into big upfront acquisition costs :’)
again, if any funders are interested in funding EA digital marketing experiments for audience growth, I’m all ears… I’d like to see a case study of what level of investment is needed for smallish orgs to see a return, especially for fundraising asks.
Small for-profit companies also can’t just “keep putting in time and money for hypothetical return at some undetermined threshold, or take out loans or get VC money to sink into big upfront acquisition costs”, so I don’t think it’s a fair argument (in fact, it might be case that it’s easier for a small EA org to get funded than it is to the vast majority of for-profit businesses out there).
yeah I basically think this is the problem, and agree that some level of investment would yield a return, but small orgs can’t just keep putting in time and money for hypothetical return at some undetermined threshold! we’re not for-profits that can take out loans or get VC money to sink into big upfront acquisition costs :’)
again, if any funders are interested in funding EA digital marketing experiments for audience growth, I’m all ears… I’d like to see a case study of what level of investment is needed for smallish orgs to see a return, especially for fundraising asks.
Small for-profit companies also can’t just “keep putting in time and money for hypothetical return at some undetermined threshold, or take out loans or get VC money to sink into big upfront acquisition costs”, so I don’t think it’s a fair argument (in fact, it might be case that it’s easier for a small EA org to get funded than it is to the vast majority of for-profit businesses out there).