I’m a seasoned marketer who have chosen to use his skills to grow meaningful projects.
Igor Scaldini
Karma: 89
The 8-Week Marketing Plan—A Realistic and Practical Roadmap For EAs
I’m happy to know! That was the goal. :)
Thanks, Robert! Your comment made me think. If I understand your point correctly, marketing would be a problem if it is used to grow at the expense of other organizations—and I agree with you on that. However, I only can see this happening is if two or more organizations target the same audience, which I think is unlikely and avoidable in most cases. Do you think my reasoning makes sense?
Marketing 101 for EA Organizations
Although I’m not sure (because I don’t have enough knowledge) if your claim on “not eating animals is the more rational choice for 90%+ people reading this” is correct, I liked this mental model.
As a member of EA community and an altruist, I eat meat. Not because it’s cheaper (it’s not, at least in Brazil), it’s convenient (I live in a massive city with a lot of vegan options), or it’s rational (I’m not sure if it is) but because eating is more then putting calories in...
Eating is a social activity. It’s about belonging and connections.
And what is our most important need after physiological and safety, according to Maslow’s Hierarchy of Needs?
Belonging and Love.
So I believe most people don’t go vegan (EAs or not) because it’s hard to adapt to this lifestyle socially, unless other vegans surround you.
I don’t have a definitive solution to this puzzle (to have more vegans, we need more vegans). Still, I would like to share my view on that because I think what most vegan advocates get wrong is framing “eating” as a purely rational and physiological activity.
It’s like soccer. 40.000 people doesn’t go to the stadium because it’s rational to watch 22 guys running for a soccer ball, but because their social lives are embedded on it.
Thank you for this article, Michel!