In case helpful, the EA Market Testing team (not active since August 2023) was trying to push some work in htis direction, as well as collaboration and knowledge-sharing between organizations.
See our knowledge base (gitbook) and data analysis. (Caveat: it is not all SOTA in a marketing sense, and sometimes leaned a bit towards the academic/scientific approach to this).
This is really helpful! thank you for sharing. I wasn’t familiar with this work before, and it looks genuinely very interesting. I’ve bookmarked the knowledge base and will likely come back to it as I continue thinking and writing about marketing in the EA ecosystem.
I’d also be very happy to chat and learn more about what the team tried, what seemed promising, and where things got stuck.
The Effective Giving/EA Marketing project was going fairly strong, making some progress and also some limitations. But I wouldn’t take the ~shutdown/pause as strong evidence against this approach. I’d diagnose it as:
1. Some disruption from changes in emphasis/agenda at a few points in the project, driven by the changing priorities in EA at the time, first towards “growing EA rather than fundraising” (Let’s stop saying ‘funding overhang’, etc.) and then somewhat back in the other direction after the collapse of FTX
2. I got a grant and encouragement to pursue Unjournal.org full time, so I put this on hold, and no one stepped up to take it on in its current form
3. Some aspects may be partially covered by other initiatives such as @Lucas Moore ’s work bringing together EA giving/fundraising orgs at Giving What We Can and marketing initiatives like @Good Impressions—some of these are discussed and listed within that resource
In case helpful, the EA Market Testing team (not active since August 2023) was trying to push some work in htis direction, as well as collaboration and knowledge-sharing between organizations.
See our knowledge base (gitbook) and data analysis. (Caveat: it is not all SOTA in a marketing sense, and sometimes leaned a bit towards the academic/scientific approach to this).
Happy to chat more if you’re interested.
This is really helpful! thank you for sharing. I wasn’t familiar with this work before, and it looks genuinely very interesting. I’ve bookmarked the knowledge base and will likely come back to it as I continue thinking and writing about marketing in the EA ecosystem.
I’d also be very happy to chat and learn more about what the team tried, what seemed promising, and where things got stuck.
Some notes/takes:
The Effective Giving/EA Marketing project was going fairly strong, making some progress and also some limitations. But I wouldn’t take the ~shutdown/pause as strong evidence against this approach. I’d diagnose it as:
1. Some disruption from changes in emphasis/agenda at a few points in the project, driven by the changing priorities in EA at the time, first towards “growing EA rather than fundraising” (Let’s stop saying ‘funding overhang’, etc.) and then somewhat back in the other direction after the collapse of FTX
2. I got a grant and encouragement to pursue Unjournal.org full time, so I put this on hold, and no one stepped up to take it on in its current form
3. Some aspects may be partially covered by other initiatives such as @Lucas Moore ’s work bringing together EA giving/fundraising orgs at Giving What We Can and marketing initiatives like @Good Impressions—some of these are discussed and listed within that resource
(Let’s have a chat—I will dm.)