I do growth marketing for small EA and impact teams, usually in a specific situation: there’s a real growth goal (applications, subscribers, small donors), but nobody whose actual job is growth, so it sits with a program lead or founder on top of everything else.
Background: 8+ years and 200+ B2C clients in direct response marketing and copywriting, starting under some of Israel’s top commercial marketers. At some point it stopped making sense to keep those skills pointed at selling subscription boxes, so I moved them here.
How I usually work: a one-week Growth Map that turns one goal into a prioritized plan, then, if it’s useful, a 90-day sprint where I build and test two or three approaches with the team and hand over whatever works. I try to be explicit about uncertainty. By day 90 there’s usually one or two channels with real signal, sometimes a channel already producing, and occasionally clear evidence that an approach isn’t worth more money, which is also worth knowing.
If your team is in that spot, DM me, or start here: https://annapitner.com/growth-map
Substack >> https://annapit.substack.com
I started a series on organizations working on burning problems that are also unusually good at growth, and what programs can learn from them. First one is Climatebase.
Some numbers: their newsletter grew from about 7,000 subscribers in 2021 to 150,000 in 2026. The fellowship, launched in 2022, has had 15,000+ applicants over its first seven cohorts and 4,500 alumni to date, accepting roughly one in five, at $1,990 a seat. Cohorts grew from about 450 to about 650 at the same price. Many free, funded programs struggle to fill at a fraction of that size.
I tried to understand why:
https://annapit.substack.com/p/free-should-mean-more-demand-so-why
Pushback welcome, and suggestions for who to look at next.