Have you heard of Neumeir’s naming criteria? It’s designed for businesses, but I think it’s an OK heuristic. I’d agree that there are better available names, e.g.:
Just wanted to express support for ‘Athena Centre’ or ‘Athena House’. Or if it needs to be more intelligible to the Charity Commission, maybe something like ‘The Athena Centre for EA Study’. (Also, congrats—really excited to see this getting registered as a charity!!)
Have you heard of Neumeir’s naming criteria? It’s designed for businesses, but I think it’s an OK heuristic. I’d agree that there are better available names, e.g.:
CEEALAR. Distinctiveness: 1, Brevity: 1, Appropriateness: 4, Easy spelling and punctuation: 1, Likability: 2, Extendability: 1, Protectability: 4.
Athena Centre. 4,4,4,4,4,4,4
EA Study Centre. 3,3,4,3,3,3,3.
Just wanted to express support for ‘Athena Centre’ or ‘Athena House’. Or if it needs to be more intelligible to the Charity Commission, maybe something like ‘The Athena Centre for EA Study’. (Also, congrats—really excited to see this getting registered as a charity!!)
I think it’s worth noting that the acronym for the Athena Center for EA Study is ACES! :)
Too good—how could you possibly turn this down!
I like Rosie’s suggestions (inspired by Jonas’s).
Interesting—you mean this? Worth considering for an alternative name/brand [Jonas’ comment above] down the line a bit.
Yep, that’s it.