For this years Giving Season campaign we’re planning to test a donate CTA vs a newsletter sub CTA and track which causes more donations, pledges down the line. I agree that a donate CTA may fare better.
Also agree that perhaps a more cause focused campaigns could be effective, but this has to be balanced with the nature of GWWC as an org, our place in the effective giving ecosystem and what our vision is. This is something we are thinking about how best to do for our brand. I also think leaning into the community of GWWC and the vision we have is an interesting angle and am excited to see how this might compare to cause focused messaging.
The results we’ve shared here are just based on the advertising we did, but rest assured we are tracking donations and pledges off the back of this campaign—just not included in these results.
Sure thing—please know its all meant constructively. I’m not issuing a complaint in anyway.
Hope something here was helpful! I’ve read this forum for ages without an account and only recently signed up to submit something and now I fear I am dangerously annoying. Ha! To be fair to me though, its rare that there is a cause comms post here. Good luck with your campaigning.
Hi LB,
Appreciate your time in giving us some feedback!
For this years Giving Season campaign we’re planning to test a donate CTA vs a newsletter sub CTA and track which causes more donations, pledges down the line. I agree that a donate CTA may fare better.
Also agree that perhaps a more cause focused campaigns could be effective, but this has to be balanced with the nature of GWWC as an org, our place in the effective giving ecosystem and what our vision is. This is something we are thinking about how best to do for our brand. I also think leaning into the community of GWWC and the vision we have is an interesting angle and am excited to see how this might compare to cause focused messaging.
The results we’ve shared here are just based on the advertising we did, but rest assured we are tracking donations and pledges off the back of this campaign—just not included in these results.
Hi GraceAdams,
Sure thing—please know its all meant constructively. I’m not issuing a complaint in anyway.
Hope something here was helpful! I’ve read this forum for ages without an account and only recently signed up to submit something and now I fear I am dangerously annoying. Ha! To be fair to me though, its rare that there is a cause comms post here. Good luck with your campaigning.