The purported benefits of accreditation would still get delivered.
This seems false to me, without the RSPCA’s brand behind it, consumers would be less willing to pay a premium for the products, and supermarkets would be less keen to stock them.
Good catch. I think you are probably right, and that this point should be taken into consideration when thinking about whether the benefits of having the RSPCA logo on the dead animals outweighs the dis-benefits.
The original post would probably be better written as “*At least some of* the purported benefits of accreditation would still get delivered.”
I wonder, empirically, how big a difference the RSPCA vs non-RSPCA branding would make—I struggle to do anything other than guess about this.
Perhaps there are some consumers who might not buy the animals at all if they weren’t endorsed by the RSPCA—though I fear this might be a (very) low number, at least in the immediate term. Over the longer term, though, in terms of cultural shifts and norms, the number could be higher. Hhhmm...
This seems false to me, without the RSPCA’s brand behind it, consumers would be less willing to pay a premium for the products, and supermarkets would be less keen to stock them.
Good catch. I think you are probably right, and that this point should be taken into consideration when thinking about whether the benefits of having the RSPCA logo on the dead animals outweighs the dis-benefits.
The original post would probably be better written as “*At least some of* the purported benefits of accreditation would still get delivered.”
I wonder, empirically, how big a difference the RSPCA vs non-RSPCA branding would make—I struggle to do anything other than guess about this.
Perhaps there are some consumers who might not buy the animals at all if they weren’t endorsed by the RSPCA—though I fear this might be a (very) low number, at least in the immediate term. Over the longer term, though, in terms of cultural shifts and norms, the number could be higher. Hhhmm...