Mr Mather,
Sorry for the delay in replying.
I’m not sure what UPC does to get a reasonable, actionable message to the general public. One Step for Animals ( http://www.onestepforanimals.org/ ) has a psychologically sound message that they get in front of loads of people. For example, in the past 30 days, they have gotten their ads and videos in front of 1.8 million people on a budget of less than $10,000.
Yes, I do think that replacing chicken (with plant or clean meat) is much more important than beef.
Thanks Matt. In theory it sounds possible that your message could have impact for the reasons you gave—though I’d be interested in seeing empirical evidence that people would give up chicken for ethical reasons.
Mr Mather, Sorry for the delay in replying. I’m not sure what UPC does to get a reasonable, actionable message to the general public. One Step for Animals ( http://www.onestepforanimals.org/ ) has a psychologically sound message that they get in front of loads of people. For example, in the past 30 days, they have gotten their ads and videos in front of 1.8 million people on a budget of less than $10,000. Yes, I do think that replacing chicken (with plant or clean meat) is much more important than beef.
Thanks Matt. In theory it sounds possible that your message could have impact for the reasons you gave—though I’d be interested in seeing empirical evidence that people would give up chicken for ethical reasons.
Thanks Mr Mather. As noted here http://www.mattball.org/2017/01/the-difficulty-of-evaluating-impact-of.html it is tough. But at least the message should minimize the number of people switching from red meat to chickens. You might also like: http://www.onestepforanimals.org/blog/experiment-evaluate-repeat http://www.onestepforanimals.org/blog/good-news-believe-it-or-not :-)