Thanks Matt. In theory it sounds possible that your message could have impact for the reasons you gave—though I’d be interested in seeing empirical evidence that people would give up chicken for ethical reasons.
Thanks Mr Mather. As noted here http://www.mattball.org/2017/01/the-difficulty-of-evaluating-impact-of.html it is tough. But at least the message should minimize the number of people switching from red meat to chickens. You might also like: http://www.onestepforanimals.org/blog/experiment-evaluate-repeat http://www.onestepforanimals.org/blog/good-news-believe-it-or-not :-)
Thanks Matt. In theory it sounds possible that your message could have impact for the reasons you gave—though I’d be interested in seeing empirical evidence that people would give up chicken for ethical reasons.
Thanks Mr Mather. As noted here http://www.mattball.org/2017/01/the-difficulty-of-evaluating-impact-of.html it is tough. But at least the message should minimize the number of people switching from red meat to chickens. You might also like: http://www.onestepforanimals.org/blog/experiment-evaluate-repeat http://www.onestepforanimals.org/blog/good-news-believe-it-or-not :-)