Is The Hunger Site worth it?

The Hunger Site sends you an email ev­ery day; you click through to the site and click a but­ton; the spon­sors show you ads and then promise to donate a cer­tain amount to sev­eral char­i­ties that feed poor peo­ple.

I’d guess that the amount of good done is fairly low, but it’s also not cost­ing me as a par­ti­ci­pant any money, only a few sec­onds ev­ery day. Those sec­onds are not time that I might the­o­ret­i­cally oth­er­wise spend work­ing and earn­ing more money that I could donate el­se­where. So, while it seems like the sys­tem as a whole is an in­effi­cient way to do good, it also seems like, from a per­sonal per­spec­tive, do­ing it is more good than not do­ing it; nei­ther time nor money is be­ing spent (by me) on it that might go to­wards more effi­cient char­ity.

Per­sonal Dis­clo­sure: I’ve been click­ing al­most ev­ery day for a few years now, and I’m get­ting tired of do­ing so. I know that, ul­ti­mately, I’m tired of it be­cause I’m not get­ting pos­i­tive feed­back about the good be­ing ac­com­plished—any good be­ing done is sev­eral steps re­moved and so, in a sense, it’s in­visi­ble to the user of the site—so my brain isn’t giv­ing me pos­i­tive re­wards for think­ing of my­self as be­ing a good per­son. I’m prob­a­bly fight­ing a los­ing bat­tle and go­ing to stop any­way, but some­one else tel­ling me that it’s worth it would prob­a­bly sus­tain the be­hav­ior for longer than oth­er­wise.

So...has EA ever looked into an­a­lyz­ing whether The Hunger Site is worth a cou­ple sec­onds per day? Whether any money ac­tu­ally ever makes it to poor peo­ple? A google search on “effec­tive al­tru­ism the hunger site” and a search of this fo­rum for “the hunger site” didn’t turn up any in­di­ca­tions that EA has looked at it. Should I just donate $10 to the Anti-Malaria Foun­da­tion that I wouldn’t oth­er­wise and say that that ac­com­plishes more good than a life­time of click­ing on The Hunger Site?