We do have a page in Arabic for non-English readers. However, an important part of building trust with zakat givers is transparency and directness (donor=>GiveDirectly=>Yemeni recipient). Rather than market/collect zakat through another organization as a pass-through, we opted to stick with the simplicity that has appealed to other donors. UNHCR is a secular organization with a successful zakat campaign marketed under their name, albeit a much more famous name than GiveDirectly.
Another way we plan to bridge the gap: working with Muslim groups and influencers to share the campaign.
“As a secular NGO, GiveDirectly may struggle to gain traction with Muslim donors”I strongly agree with this.
Isn’t an obvious solution to market the Zakat compliant fund under a different name than Give Directly?
(Obvious choice would be whatever “Give Directly” is in Arabic)
We do have a page in Arabic for non-English readers. However, an important part of building trust with zakat givers is transparency and directness (donor=>GiveDirectly=>Yemeni recipient). Rather than market/collect zakat through another organization as a pass-through, we opted to stick with the simplicity that has appealed to other donors. UNHCR is a secular organization with a successful zakat campaign marketed under their name, albeit a much more famous name than GiveDirectly.
Another way we plan to bridge the gap: working with Muslim groups and influencers to share the campaign.