As a marketer, I think EAs overlook the fact that a narrative will form whether you like it or not (because humans makes sense of things—at least complex things—through narratives/stories), and it’s virutally always better to shape your own narrative than to let one emerge by accident.
It seems like EA has a pretty serious branding issue, and people aren’t doing anything because creating your own narrative “feels wrong”.
Thanks for the comment Igor! I agree, letting a narrative form is considered bad in the corporate branding/PR space because people love to create stories around something for it to have meaning to them.
I definitely think this is an issue which is why I was flagging it—I haven’t seen any mention of these film/tv projects being discussed in EA and they’ve been in development for over a year. I decided to just put it in the waters given the movie just wrapped filming… maybe people are aware of it but communication from leaders has been light this past few years leaving some of us in the dark. I’d rather people have a heads so they aren’t blindsided like with FTX/OpenAI.
As a marketer, I think EAs overlook the fact that a narrative will form whether you like it or not (because humans makes sense of things—at least complex things—through narratives/stories), and it’s virutally always better to shape your own narrative than to let one emerge by accident.
It seems like EA has a pretty serious branding issue, and people aren’t doing anything because creating your own narrative “feels wrong”.
Thanks for the comment Igor! I agree, letting a narrative form is considered bad in the corporate branding/PR space because people love to create stories around something for it to have meaning to them.
I definitely think this is an issue which is why I was flagging it—I haven’t seen any mention of these film/tv projects being discussed in EA and they’ve been in development for over a year. I decided to just put it in the waters given the movie just wrapped filming… maybe people are aware of it but communication from leaders has been light this past few years leaving some of us in the dark. I’d rather people have a heads so they aren’t blindsided like with FTX/OpenAI.