RE the % question:
I think the the sense that HCWs are already doing an altruistic task limits potential donations. Finding the balance between acknowledging this yet pointing out how privileged many HCWs in HICs are is a complex balance. Doctors, at least, are generally aware that they are in a privileged position through interactions with patients and other people at work. As you’re appealing to a scientific community, emphasising the cost-effectiveness studies of giving to highly effective charities compared to others would play an important role.
Personally I think starting at 1% and proving to people that that works could enable increases in this amount in the future. Ensuring there is follow up with current pledgers to encourage more donations, perhaps even flexibly depending on life factors or those pesky cost of living crises, seems like a good middle ground for people new to the concept, who are the target audience here as I understand it.
RE the % question: I think the the sense that HCWs are already doing an altruistic task limits potential donations. Finding the balance between acknowledging this yet pointing out how privileged many HCWs in HICs are is a complex balance. Doctors, at least, are generally aware that they are in a privileged position through interactions with patients and other people at work. As you’re appealing to a scientific community, emphasising the cost-effectiveness studies of giving to highly effective charities compared to others would play an important role.
Personally I think starting at 1% and proving to people that that works could enable increases in this amount in the future. Ensuring there is follow up with current pledgers to encourage more donations, perhaps even flexibly depending on life factors or those pesky cost of living crises, seems like a good middle ground for people new to the concept, who are the target audience here as I understand it.