One thing which is unclear to me is, why aren’t these users counterfactually using free commercial offerings? Price is clearly not a barrier, is it just language? And why, then, wouldn’t a frontier lab be well-positioned to capture that market?
Good question. Digital literacy is fairly low and many people did not have smartphones until we ran this pilot. Language offerings are limited in free commercial offerings, particularly for voicenotes, which are essential for engagement in this group.
One thing which is unclear to me is, why aren’t these users counterfactually using free commercial offerings? Price is clearly not a barrier, is it just language? And why, then, wouldn’t a frontier lab be well-positioned to capture that market?
Good question. Digital literacy is fairly low and many people did not have smartphones until we ran this pilot. Language offerings are limited in free commercial offerings, particularly for voicenotes, which are essential for engagement in this group.