Hi! We’re taking a phased approach to our learning on digital innovation. These results are from the first phase of work—small pilots assessing uptake and usability through qualitative research (focus groups) and data from the chatbots. We are now running A/B tests of different prompts to see which ones respond most effectively to recipients. Once we know which prompts perform best, we will move on to A/B testing of cash versus cash plus chatbot to evaluate economic indicators that we believe from the micro-data of past studies are leading indicators of longer-term income.
Hi! We’re taking a phased approach to our learning on digital innovation. These results are from the first phase of work—small pilots assessing uptake and usability through qualitative research (focus groups) and data from the chatbots. We are now running A/B tests of different prompts to see which ones respond most effectively to recipients. Once we know which prompts perform best, we will move on to A/B testing of cash versus cash plus chatbot to evaluate economic indicators that we believe from the micro-data of past studies are leading indicators of longer-term income.