According to their S-1, in 2018 they sold a total of 11.8M pounds of their “fresh” products. A large majority of this was the Beyond Burger.
Given that 93% of retail consumers that purchased the Beyond Burger also purchased animal meat, I think we can assume a pretty high rate of counterfactual replacement of beef—let’s say 75%.
That’s a total of 8.9M pounds of beef displaced. Assuming a cow yields 490 pounds of beef, that’s around 18 thousand cows spared in 2018. This is impressive!
However, I agree with zdgroff in that the majority of the impact of Beyond Meat is the expected future impact when they focus more on chicken, and in legitimizing the plant-based meat industry.
According to their S-1, in 2018 they sold a total of 11.8M pounds of their “fresh” products. A large majority of this was the Beyond Burger.
Given that 93% of retail consumers that purchased the Beyond Burger also purchased animal meat, I think we can assume a pretty high rate of counterfactual replacement of beef—let’s say 75%.
That’s a total of 8.9M pounds of beef displaced. Assuming a cow yields 490 pounds of beef, that’s around 18 thousand cows spared in 2018. This is impressive!
However, I agree with zdgroff in that the majority of the impact of Beyond Meat is the expected future impact when they focus more on chicken, and in legitimizing the plant-based meat industry.