[Question] What is the Impact of Beyond Meat?

Now that BM is pub­lic, I as­sume we can rel­a­tively eas­ily get an­swers to in­for­ma­tion about quan­tities sold. I would be in­ter­ested in see­ing a Fermi es­ti­mate of suffer­ing-days they have averted or some­thing similar. (A sim­ple model is some­thing like: quan­tity sold times frac­tion of cus­tomers that would have pur­chased the cor­re­spond­ing an­i­mal product times days of suffer­ing per an­i­mal product.)