Yeah I’m also a little confused about why they’re using r without digging back into it in detail. But if I read it correctly, then their correlation coefficient there somehow pools together pretty weak proxies for behaviour (“attitude toward the product, attitude toward the brand,” potentially also “purchase intention”) with actual behaviour (“product choice”).
I definitely don’t think that we should pay too much attention to the findings of that particular meta-analysis when thinking about how to change attitudes or behaviour in the context of the farmed animal movement or other EA-adjacent cause areas. But it is still weakly relevant evidence and it would have been disingenuous of me not to include it, I think. (My prior was that using humour and sex appeals are both usually pretty bad ideas for serious social movements, especially the latter.)
Yeah I’m also a little confused about why they’re using r without digging back into it in detail. But if I read it correctly, then their correlation coefficient there somehow pools together pretty weak proxies for behaviour (“attitude toward the product, attitude toward the brand,” potentially also “purchase intention”) with actual behaviour (“product choice”).
I definitely don’t think that we should pay too much attention to the findings of that particular meta-analysis when thinking about how to change attitudes or behaviour in the context of the farmed animal movement or other EA-adjacent cause areas. But it is still weakly relevant evidence and it would have been disingenuous of me not to include it, I think. (My prior was that using humour and sex appeals are both usually pretty bad ideas for serious social movements, especially the latter.)