Also also—this isn’t included in the post but 70% of clicks on the newsletter go towards content links, i.e. articles, podcasts, videos etc… which are great resources on something EAs care about, but don’t have clear CTAs. I’m not sure how to measure the value of this yet—but in surveys, many of the responses show people changing their minds/​ plans because of content they read in the newsletter. Seems likely this is a very important part of the newsletter’s impact, but currently it counts for 0 in my impact-weighted-clicks metric.
Also also—this isn’t included in the post but 70% of clicks on the newsletter go towards content links, i.e. articles, podcasts, videos etc… which are great resources on something EAs care about, but don’t have clear CTAs. I’m not sure how to measure the value of this yet—but in surveys, many of the responses show people changing their minds/​ plans because of content they read in the newsletter. Seems likely this is a very important part of the newsletter’s impact, but currently it counts for 0 in my impact-weighted-clicks metric.