One question – in the interviews you incorporated, people stated that they thought it would be very expensive to save a life (£100k+) and even more (!) internationally.
If this £100k+ estimate was fairly normal in your street interviews, I’m wondering if you framed this in a particular way, or whether you stated something before asking them this question that made them think of these larger numbers. Potential useful to know how to frame this question for other research work and other contexts so that people are getting at ‘what we really mean by cost to save a life’.
I’m not sure why they thought it was so high! It also surprised me!
I think maybe because we had talked about their own income beforehand? But I also hadn’t really introduced much about charity before that point—so perhaps in other settings they are also being anchored?
I had a small sample size so not sure I can draw any major conclusions here! The filming was about 10 months ago so I’m afraid I can’t remember!
Great video, will share!
One question – in the interviews you incorporated, people stated that they thought it would be very expensive to save a life (£100k+) and even more (!) internationally.
Was this the norm? Because in the academic research I’ve seen people tend to state very low amounts, vastly underestimating the true (~£5k) cost. (This also seems to be happening iirc in my own ongoing work with Janek Kretschmer and Paul Smeets. Also why I was interested in seeing someone develop a “how much does it cost to save a life quiz and calculator”?)
If this £100k+ estimate was fairly normal in your street interviews, I’m wondering if you framed this in a particular way, or whether you stated something before asking them this question that made them think of these larger numbers. Potential useful to know how to frame this question for other research work and other contexts so that people are getting at ‘what we really mean by cost to save a life’.
Hi David!
I’m not sure why they thought it was so high! It also surprised me!
I think maybe because we had talked about their own income beforehand? But I also hadn’t really introduced much about charity before that point—so perhaps in other settings they are also being anchored?
I had a small sample size so not sure I can draw any major conclusions here! The filming was about 10 months ago so I’m afraid I can’t remember!