Congrats on publishing your book in Spanish! Itās a big step for spreading EA ideas to new audiences š Iām working on a book myself, about the broiler chicken industry, due out in French in the first half of 2026. I spend a lot of time thinking and asking for advice about how to make the book successful. Two high-level principles stand out to me:
Publishing feels like putting two things out into the world: the book of course, but also the author. Investing in personal branding and embodying the subject (through expertise, personal trajectory, or lived commitment) makes it more engaging for readers and more interesting for journalists.
Itās crucial not to rely on the publisherās press officer. In most cases, they will cover the basics (press kits and some communication), but unless youāre a household name and they are willing to put serious weight behind the book, working on a dedicated personal strategy is just as important. Personally, in terms of working hours, I roughly estimate a 50ā50 split between actual writing and promotion strategy (though Iād need to check my Clockify to see if thatās actually how it breaks down!).
Iād love to hear how youāre approaching these two aspects in practice, and whether there are any other guidelines you think could be useful for me as I plan my own book promotion. Iām also curious to know:
Do you have a dedicated budget for promoting your book? If so, how much are you planning to spend?
Are you planning to collaborate with NGOs or influencers to help spread the key messages of your book?
Are you investing in any media training to prepare for potential TV or radio appearances?
Will you be doing a bookstore tour or organizing a launch event to present the book?
I think you have it right: promotion is at least half of the workload.
@Matt Colemanš¹ gave me the words to describe myself as an āoutgoing introvertā. I often crave some more ācave timeā but I know that putting myself out there is a must. As is the case for other public(ish) EA figures, podcast interviews have been key for me. In the case of the book, the publisher wouldnāt have reached out to me if I had not already built a modest public presence.
Moving to your specific questions:
Promoting the book has been my single priority since ĖMay, when we started to plan the launch, and will be at least until the end of October.
No NGO collaborations. My relationships (and, by now, friendships) with podcast hosts and YouTubers are key. I have not tested collaborations with other influencers, mostly because my hands are already full :-).
I already have experience with TV and radio appearances so I am not investing in media training, but I think it can be a great investment and I hear wonders from other people in EA who have done it.
I am doing launch events in Madrid, Barcelona, and Valencia, but I see them as a nice thing to do with āfansā (for lack of a better word) rather than a key outreach initiative. You simply reach many more people through things like podcast interviews. People who have worked on EA book launches, like Abie Rohrig, stress this as well.
Congrats on publishing your book in Spanish! Itās a big step for spreading EA ideas to new audiences š Iām working on a book myself, about the broiler chicken industry, due out in French in the first half of 2026. I spend a lot of time thinking and asking for advice about how to make the book successful. Two high-level principles stand out to me:
Publishing feels like putting two things out into the world: the book of course, but also the author. Investing in personal branding and embodying the subject (through expertise, personal trajectory, or lived commitment) makes it more engaging for readers and more interesting for journalists.
Itās crucial not to rely on the publisherās press officer. In most cases, they will cover the basics (press kits and some communication), but unless youāre a household name and they are willing to put serious weight behind the book, working on a dedicated personal strategy is just as important. Personally, in terms of working hours, I roughly estimate a 50ā50 split between actual writing and promotion strategy (though Iād need to check my Clockify to see if thatās actually how it breaks down!).
Iād love to hear how youāre approaching these two aspects in practice, and whether there are any other guidelines you think could be useful for me as I plan my own book promotion. Iām also curious to know:
Do you have a dedicated budget for promoting your book? If so, how much are you planning to spend?
Are you planning to collaborate with NGOs or influencers to help spread the key messages of your book?
Are you investing in any media training to prepare for potential TV or radio appearances?
Will you be doing a bookstore tour or organizing a launch event to present the book?
Thanks!
Great to hear youāre working on a book!
I think you have it right: promotion is at least half of the workload.
@Matt Colemanš¹ gave me the words to describe myself as an āoutgoing introvertā. I often crave some more ācave timeā but I know that putting myself out there is a must. As is the case for other public(ish) EA figures, podcast interviews have been key for me. In the case of the book, the publisher wouldnāt have reached out to me if I had not already built a modest public presence.
Moving to your specific questions:
Promoting the book has been my single priority since ĖMay, when we started to plan the launch, and will be at least until the end of October.
No NGO collaborations. My relationships (and, by now, friendships) with podcast hosts and YouTubers are key. I have not tested collaborations with other influencers, mostly because my hands are already full :-).
I already have experience with TV and radio appearances so I am not investing in media training, but I think it can be a great investment and I hear wonders from other people in EA who have done it.
I am doing launch events in Madrid, Barcelona, and Valencia, but I see them as a nice thing to do with āfansā (for lack of a better word) rather than a key outreach initiative. You simply reach many more people through things like podcast interviews. People who have worked on EA book launches, like Abie Rohrig, stress this as well.