I think you have it right: promotion is at least half of the workload.
@Matt Coleman🔹 gave me the words to describe myself as an “outgoing introvert”. I often crave some more “cave time” but I know that putting myself out there is a must. As is the case for other public(ish) EA figures, podcast interviews have been key for me. In the case of the book, the publisher wouldn’t have reached out to me if I had not already built a modest public presence.
Moving to your specific questions:
Promoting the book has been my single priority since ˜May, when we started to plan the launch, and will be at least until the end of October.
No NGO collaborations. My relationships (and, by now, friendships) with podcast hosts and YouTubers are key. I have not tested collaborations with other influencers, mostly because my hands are already full :-).
I already have experience with TV and radio appearances so I am not investing in media training, but I think it can be a great investment and I hear wonders from other people in EA who have done it.
I am doing launch events in Madrid, Barcelona, and Valencia, but I see them as a nice thing to do with “fans” (for lack of a better word) rather than a key outreach initiative. You simply reach many more people through things like podcast interviews. People who have worked on EA book launches, like Abie Rohrig, stress this as well.
Great to hear you’re working on a book!
I think you have it right: promotion is at least half of the workload.
@Matt Coleman🔹 gave me the words to describe myself as an “outgoing introvert”. I often crave some more “cave time” but I know that putting myself out there is a must. As is the case for other public(ish) EA figures, podcast interviews have been key for me. In the case of the book, the publisher wouldn’t have reached out to me if I had not already built a modest public presence.
Moving to your specific questions:
Promoting the book has been my single priority since ˜May, when we started to plan the launch, and will be at least until the end of October.
No NGO collaborations. My relationships (and, by now, friendships) with podcast hosts and YouTubers are key. I have not tested collaborations with other influencers, mostly because my hands are already full :-).
I already have experience with TV and radio appearances so I am not investing in media training, but I think it can be a great investment and I hear wonders from other people in EA who have done it.
I am doing launch events in Madrid, Barcelona, and Valencia, but I see them as a nice thing to do with “fans” (for lack of a better word) rather than a key outreach initiative. You simply reach many more people through things like podcast interviews. People who have worked on EA book launches, like Abie Rohrig, stress this as well.