Strong upvote because I think this should be at the top of the conversation and this is what I came here to say.
Tofu has strong negative associations for many Americans; if you want to sell something which does not taste like American tofu and doesn’t have the texture of American tofu I would advise you in the strongest possible language to call it anything but tofu.
Strong upvote because I think this should be at the top of the conversation and this is what I came here to say.
Tofu has strong negative associations for many Americans; if you want to sell something which does not taste like American tofu and doesn’t have the texture of American tofu I would advise you in the strongest possible language to call it anything but tofu.